A third American sports media giant is set to follow FOX Sport and theScore into the US sports betting business.
This time it’s Yahoo Sports and the online sports betting operators with whom it is joining is BetMGM. And that’s official.
The tie-up was announced in a joint statement by their CEOs, Guru Gowrappan, of Verizon Media and Jim Murren, of MGM Resorts International,
It said the partnership was set to, “power sports betting for Yahoo Sports and create collaborative content experiences and live events.”
One-time PlayMGM recently launched an impressively upgraded sportsbook rebranded as BetMGM. Its new partnership and the launch of a Yahoo sports betting app powered and managed by it can only accelerate its progress.
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Major US sports will all feature
NFL football, NBA basketball, MLB baseball, NHL hockey along with international sports soccer, golf, tennis, and rugby will all feature.
“This historic partnership with Yahoo Sports will change the future of fandom, the statement said. “It will provide new ways for sports fans to go beyond engaging with content and interacting through commerce.”
Gowrappan is quoted as saying: “At Verizon Media, we believe in building products that connect consumers to their passions and drive the deepest end-to-end value possible.”
MGM will distribute Yahoo Sports content via its Casinos and online platforms. Yahoo Sports, in turn, will host multiple player events at MGM Resorts properties.
“This partnership marks an important moment in the growing US sports betting sector,” Murren added.
New partnership should drive up market share
“Integrating Yahoo’s leading fantasy sports operations and content with BetMGM’s world-class sports betting and interactive platform uniquely positions us to drive up market share and large-scale adoption by sports fans.”
The NBA and NHL entered into partnerships with MGM prior to Yahoo. The commissioners of both leagues have fully endorsed the Yahoo- tie-up.
“As sports-betting continues to transform the industry, this partnership brings together the power of two of our trusted partners,” said NBA Commissioner Adam Silver.
“By working together, MGM Resorts and Yahoo Sports will offer fans unprecedented ways to engage with our games.”
NHL commissioner Gary Bettman said: “The expanding US sports betting landscape presents exciting opportunities to increase fan engagement and leverage emerging technologies.
“MGM Resorts and Yahoo Sports will connect fans to the action on the ice in new and innovative ways.”
