Standout Canadian sport-media company theScore have delayed the launch of their first-ever sportsbook.
Initially they planned to open it at the Monmouth Park race track in New Jersey this month, but have met with a hitch. Their decision to change the name of the company to ’Score Media and Gaming’, has delayed their launch.
According to a press release, the name change must be approved by their shareholders who next meet in late August. Only then can Score seek the go-
ahead from the New Jersey Division of Gaming Enforcement.
In the meantime, they have signed a 15-year deal to become Monmouth’s third online sports betting partner. The others are Play SugarHouse, one of NJ’s first
sportsbooks to launch, and international giant William Hill.
Score Media and Gaming will use a mobile app designed by them and operated by Bet. Works LLC. They’ll run it alongside their world-renowned media operation which supplies sports fans with valuable sports news, information and data.
“They take our data and go bet elsewhere” – theScore CEO
“Users of theScore,” said CEO and founder John Levy, “have been taking our data and going and betting elsewhere. We are going to be giving them the option of
not going anywhere else and I think its genius.”
His company has been working on their launch into the sports wagering industry since signing with Monmouth Park in December last year. Add to this their sports
fan know-how and you can expect to see them hit the ground running.
They have also been upgrading their widely acclaimed media app. Users will now be able to sign up to receive key notifications. These would include the movement
of betting odds and player injuries.
“We’ve been looking at this for a whole bunch of years, said Levy. “This is not just something that just sort of happened. It’s in our DNA.” theScore is not the only new company presently working at opening sportsbooks in wager-friendly New Jersey. The current 14, which between them brought in handle of $3.2 billion in Year 1, will soon be joined others. British sports wagering behemoth Bet365 is not the least of them.
Knowledgeable sports-betting observers believe there could be as many as 20 sportsbooks operating in New Jersey by year’s end.
