DraftKings, the daily fantasy sports giant, who turned sports betting dynamo, is almost complete on its first retail location in New Jersey.
As a result, the DraftKings Sportsbook at Resorts will open at Resorts Casino Hotel Atlantic City sometime in late November 2018.
The permanent Draftkings retail location in NJ will replace the temporary location that Resorts opened in August 2018. SBTech has assisted Resorts in the operations of the makeshift book since it opened. However, it is unclear how this news affects Resorts’ arrangement with SBTech.
The new DraftKings Sportsbook at Resorts
It will offer the latest in technology and customer comfort amenities which include
- Five betting windows
- 12 self-service kiosks
- Ultrahigh-definition video walls
- Stadium-style seats with chargers for mobile devices
- A VIP area
- Full-service bar with food and drink service, and bar top video poker
In a press release, Matt Kalish, chief revenue officer at DraftKings, said the retail plans have been in the works for a while.
“We’ve been working for months with the team at Resorts to make sure the DraftKings retail sportsbook meets the highest bar for quality and customer experience. We are tremendously excited to launch our first physical presence in the state with such a trusted partner, and to service their loyal patrons.”
Resorts personnel echoed Kalish’s excitement
In the same statement, Resorts President and CEO Mark Giannantonio declared that DraftKings’ influence would create the “best sports betting scene in Atlantic City.”
Of course, DraftKings is already a well-known sports betting commodity in the Garden State. The DFS operator opened the very first online sportsbook in New Jersey back in early August 2018.
The results from that endeavor have been an absolute success. The DraftKings Sportsbook app is dominating the NJ online sports betting market.
According to recent estimate revenue numbers, DraftKings earns about three times its nearest competitor’s hold. DraftKings owns two-thirds of the entire online market.
By contrast, there are eight other retail sportsbooks already in service in New Jersey. So, DraftKings will have to provide the best in class experience to attract more bettors into the new facility.