Bet365, one of the World’s highest profile brands in sports betting, could soon be operating New Jersey’s 14th sportsbook.
This became clear this week when the UK-based company signed a long-term lease for offices in New Jersey. They are in Marlton, some 50 miles outside of Atlantic City, the gambling hub of the Garden State.
That Bet365 was planning to join the fast-growing US sports betting market was first disclosed last summer. This was when it signed a partnership deal with the Hard Rock Hotel & Casino in Atlantic City.
Bet365’s first US HQ will cover 19,000-square-feet at Two, Greentree Center. It is expected to begin life as a Hard Rock-branded, Bet365-managed operation.
A luxury betting lounge at the Hard Rock Casino will clearly be a feature of the new partnership. However, it’s a no-brainer that a high-tech online wagering system will be Bet365’s major priority.
Mobile Betting Far Exceeds In-Person Betting
Ever since sportsbooks became legal in the US in mid-2018, mobile betting has outdistanced in-person betting by far. Furthermore, not too many sportsbook operators have the online technical expertise and gaming know-how of Bet365.
Like another of the UK’s betting giants, William Hill, Bet365 has every intention of growing into multi-state operation. Together with New Jersey, William Hill is currently operating sportsbooks in Nevada, Louisiana, Mississippi, Maryland and Iowa.
New York seems to be Bet365’s next target. It has a signed agreement with Empire Resorts, the company behind the highly-rated casino at Resorts World Catskills.
Sports-betting is not yet legal in New York, but it could be just around the corner.
In the meantime, many New Yorkers are taking advantage of their close proximity to New Jersey.
Because it’s illegal to make bets from outside state lines, they are making the short journeys necessary to do it.