The charge to launch a New Jersey sportsbook coinciding with the beginning of the NFL football season continues.
In the past few weeks there have been three. Now, just a day after the completion of the NFL’S Week One there are four.
The Stockholm-based Kindred Group has launched its international flagship sportsbook Unibet online in the Garden State.
The launch follows those of FOX Bet, theScoreBet and Bet365 during the past fortnight.
Unibet will partner Hard Rock Hotel & Casino
It also follows Unibet’s announcement three months ago that its gaming partner, as is required by New Jersey law, would be the Hard Rock Hotel and Casino.
The four, all major brand names in the world of sport, brings to 15 the number of specialist online sportsbooks now operational in New Jersey.
Together with the above-mentioned, they include the following:
- Market leaders and sports fantasy giants FanDuel and DraftKings.
- PlayMGM and SugarHouse, two of the earliest arrivals after betting prohibition was scrapped in May 2018.
- Major international brands William Hill, 888sport, Pointsbet, BetStars (now FOX Bet) and Caesars.
- And more recent arrivals Resorts Casino.com and BetAmerica.
Kindred’s US Senior vice president Manuel Sam was “very excited” by the launch. He said in a press release that he was looking forward to giving New Jersey a “first-class betting experience”.
Kindred share Hard Rock’s vision to be leaders
He was also pleased to be working alongside “a brand as strong as Hard Rock Hotel and Casino”. This is especially so as they share his vision to become US sportsbook leaders
It also pleased him greatly, he added, “To extend the bond we have with Kambi as our sportsbook (software) supplier. We have worked closely with them for the
past 22 years in Europe and in Australia.
Kambi is extremely popular in New Jersey. They already supply a number of leading sportsbooks with their software, DraftKings and SugarHouse among them.
“We have been preparing very thoroughly for this moment for a long time. We’re ready to become a part of what most likely will become the largest betting market
in the world,” Sam said.
Kindred will continue to invest in order to grow its presence in this expanding market, he added.
Kindred next expects to launch an online UniBet sportsbook in Pennsylvania in the coming months. Its Casino partner will be Mohegan Sun Pocono.