In its current form, sports betting is a new and rapidly growing activity in New Jersey. Like any other, it faces challenges in an online world. It’s illegal for a sportsbook licensed in new jersey to accept bets placed from out of state.
Solution
So, in an effort to comply with regulation and maintain sports betting integrity. All this while keeping bad guys out of the system, Resorts Casino Hotel has partnered with GeoComply. A geolocation company that uses a very smart geolocation compliance technology to verify for certain that people are really within New Jersey borders when placing online bets on their devices.
GeoComply has this interactive geolocation tech software built into the system. It pinpoints exactly where people are located while placing bets. Red pins represent people trying to bet via Atlantic City casinos from out of New Jersey state. Most attempts came in from New York City, but are denied access.
According to the same illustration, seventy-two percent of online sports betting traffic is within ten miles of a border.
This reflects both the area where most bettors live in NJ. And the fact that some bettors will drive just over the state border to place bets.
DraftKings handles the sports book operation for the casino. This includes setting odds to verifying bettor identification. This is all part of a vast security system to keep bad guys out of sports betting, said Angelo Longo, head of online security for Resorts.
Other Ways To Protects NJ Sports Bets
Traditional surveillance. Yes, using cameras to watch cash drawers and table action. This is something that casinos have used for decades, said Kevin Duffy, director of surveillance at Resorts.
“Bettors who want to wager on sports should know that systems to protect their data are in place,” said Attorney General Gurbir S. Grewal.
Grewal said the casinos and the state are also keeping their eyes out for signs of money laundering and unusual activity around a sporting event that might indicate illegal activity around the outcome.
“If there is a flurry of action, you can see indications,” said Grewal, or an unusually high volume of bets placed on a match. When such red flags go up, investigators take a closer look, he added.
Briggs said even though there are ways to try and hide the actual location of a device, GeoComply has devised more advanced ways to uncover any device true location, he said.