Kindred Group (previously Unibet Group Plc), is one of the world’s leading online gambling operators. It consists of 11 brands, among them Unibet, Maria Casino, 32Red, and iGame. They have agreed with Kambi to extend a current agreement on sports betting products to also include New Jersey.
This extension proves the strong partnership between Kindred and Kambi. This addendum also gives Kindred access to Kambi’s sports betting platform in the New Jersey market.
This agreement, together with the already linked agreement with SG Digital, will allow Kindred to offer customers in New Jersey sports betting market a full range of first-class sports betting and casino products under its Unibet brand.
Kindred very delighted to add this final piece to their product offering towards customers in New Jersey. Kindred and Kambi have a long, proud and successful history together. They both intend to develop it further as they prepare to enter the New Jersey market.
“I am particularly pleased that we are now ready to offer customers in New Jersey a truly great experience in a safe and secure environment”, says Manuel Stan, SVP Kindred US.
A Brief History
“The partnership between Kambi and Kindred, which goes back many years, continues to deliver consistent sports betting growth in Europe and other parts of the world, illustrating Kambi’s ability to empower visionary operators to become sportsbook market leaders.
As industry innovators, Kindred has leveraged the flexibility of the Kambi platform. This to develop truly unique and differentiated sports betting experiences for its players. We look forward to supporting Kindred in bringing those to the US”, says Max Meltzer, Kambi Chief Commercial Officer.
Kindred has previously communicated the partnership with Hard Rock Hotel & Casino Atlantic City to pursue a Casino Service Industry Enterprise License in New Jersey, and the partnership with SG Digital to use their Open Platform System (a player account management platform) and Open Gaming System (a game aggregation technology).
