US sports fantasy giant and a leading New Jersey sportsbook operator DraftKings has made more gaming history.
Last year it was the first US online sportsbook to go live when the Supreme Court ended sports betting prohibition. At that time it was already one giant of daily sports fantasy (DFS) which had never been illegal.
Now it has negotiated a deal that will make it the first DFS game of an official golf Tour. In this case, it is the US-based PGA Tour, the World’s richest professional golf tour
In line with the new multi-year marketing agreement disclosed this week, DraftKings will rename their DFS golf game. Officially it will now be called ‘PGA TOUR DraftKings Fantasy Golf ‘.
Along with its traditional fantasy contests and prizes, DraftKings players will now also be eligible for PGA Tour prizes.
Gamers will have many options. Weekly, as always, they’ll be able to select six-player teams under a designated salary ‘cap’ and try-scoring highest. They’ll also have the chance to do this on a one-round basis.
Private contests with family and friends can be set up
Besides DraftKings, they’ll be able to compete against other PGA TOUR followers. They’ll even be able to have private contests with friends and colleagues set up by DraftKings.
We understand that the deal will also enable DFS players to receive live PGA video footage of each of the players in their team. Also, product enhancements are expected to result from DraftKings use of the PGA Tour’s ‘ShotLink” data.
“Golf continues to grow in popularity among DFS players,” Ezra Kucharz, Chief Business Officer of DraftKings, said in a statement.
‘It is our fourth-largest sport in terms of engagement out of the 15 we offer. Our partnership with the PGA TOUR signals a mutual commitment to excellence in customer experience along with a new era in golf fandom and engagement.”
Luis Goicouria, PGA TOUR Senior Vice President Media, said: “We are excited to partner with DraftKings.
“They are an industry leader in innovation and fan engagement and this is a ground-breaking step for the PGA TOUR.
“The partnership with DraftKings provides the TOUR with a unique opportunity to innovate in a new industry and to further engage our fans.”
