UK Global gambling standout Bet365 is set to add Mexico to New Jersey as it expands into the Americas.
In April it made its intentions clear that it was planning to open its first US sportsbook in New Jersey.
It did this, firstly, by partnering with the Hard Rock Casino in Atlantic City. It then signed a lease to open offices in Marlton, some 50 miles from the City.
Now, as the British-based gambling giant readies itself to open in NJ, it’s also launching an online sportsbook in Mexico.
It has joined media colossus TV Azteca in a smart move that should quicken its access to Mexico’s millions.
Bet365.mx will partner Ganador Azteca in Mexico
Working under the domain name Bet365.mx It will partner Azteca subsidiary Ganador Azteca to run a licensed online sportsbook.
A 25-year license from Mexico’s gambling regulator DGJS in September 2018 has allowed Ganador to operate a land-based casino. It is in Yanga Municipality in the state of Veracruz.
DGIS has subsequently cleared Ganador to launch internet gaming. It has also allowed Ganador to contract sportsbook specialist Bet365 to operate a mobile sportsbook known as Bet365.mx.
Bet365.mx won’t be the first online sportsbook to open in Mexico. Nor will it be the last. And Mexico is not the only Latin American Country Bet365 is targeting.
Spanish-based Codere is already operating an International Game Technology-powered sportsbook. Playtech is also active in Mexico It powers local operator Caliente.
Bet365, meanwhile, is also looking to secure one of seven licenses for igaming in the Buenos Aires province of Argentina. It has partnered with Argentine bingo operator Pasteko for this purpose.
